Cookie Policy
This Cookie Policy explains how Jacobs Cake World ("we", "us", and "our") uses cookies and similar technologies to recognize you when you visit our website at jacobscakeworld.co.uk. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
Manage Your Cookie Preferences
You can change or withdraw your consent status for cookie categories (Analytics, Marketing) at any time. Strictly necessary cookies do not require your consent as they are essential to process orders.
1. What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Jacobs Cake World) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
2. Why do we use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our website. Third parties serve cookies through our website for analytics, advertising, and other purposes.
3. Cookies Used on Our Website
The specific types of cookies served through our website and the purposes they perform are described in detail below:
Strictly Necessary Cookies
These cookies are essential for the core functioning of our website, enabling features like security, account login, shopping carts, and secure checkout processing.
| Cookie Name(s) | Provider / Tool | Purpose | Expiry |
|---|---|---|---|
wp_woocommerce_session_* |
WooCommerce | Contains a unique code representing each customer's session to retrieve cart contents from the database. | 2 days |
wc_cart_hash_* |
WooCommerce | Helps WooCommerce know when cart items/data changes. | Session |
wc_fragments_* |
WooCommerce | Helps WooCommerce dynamically update mini-cart widgets on the page. | Session |
__stripe_mid, __stripe_sid |
Stripe Payments | Enables Stripe to perform fraud prevention and secure card payment processing. | 1 year / Session |
wordpress_logged_in_* |
WordPress Core | Keeps users securely logged into their account dashboard. | 14 days |
| Cloudflare Turnstile / reCAPTCHA Tokens | Cloudflare / Google | Protects the website forms against automated spam, bot attacks, and fraudulent registrations. | Session to 1 year |
Functional / Social Cookies
These cookies support features that improve usability, such as social logins and saving customer preferences.
| Cookie Name(s) | Provider / Tool | Purpose | Expiry |
|---|---|---|---|
| Facebook Login Sessions | Nextend Social Login | Used to securely authenticate and connect users registering via Facebook. | Session |
comment_author_* |
WordPress Core | Saves user name/email details inside comments form for quick reuse. | 1 year |
Performance & Analytics Cookies (Subject to Consent)
These cookies gather anonymized data regarding how visitors navigate the website, enabling us to measure page speeds, find bugs, and improve overall performance.
| Cookie Name(s) | Provider / Tool | Purpose | Expiry |
|---|---|---|---|
_ga, _ga_* |
Google Analytics 4 | Tracks anonymized user sessions, traffic sources, page views, and conversion rates. | 2 years |
| Clarity Session Identifiers | Microsoft Clarity | Records anonymous heatmaps and user recording sessions to identify user interface issues. | 1 year |
Targeting & Marketing Cookies (Subject to Consent)
These cookies are placed to serve personalized advertisements, optimize ad campaign parameters, and monitor clicks coming from social channels.
| Cookie Name(s) | Provider / Tool | Purpose | Expiry |
|---|---|---|---|
_fbp, Meta Pixels |
Meta (Facebook) Ads | Used to deliver targeted ads on Facebook/Instagram and monitor ad efficiency. | 90 days |
| Google Ads Conversions | Google Ads | Attributes purchases and actions on the store to specific Google search advertisements. | 90 days |
4. How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Banner that appears when you visit our website, or by clicking the Cookie Settings link on this page.
If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted (for example, WooCommerce will still set essential checkout cookies, but Google Analytics tracking will be disabled).
5. Updates to this policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
6. Contact Us
If you have any questions about our use of cookies or other technologies, please email us at Jacobscakeworld@gmail.com.
